The social media landscape is changing by the day. The big players are giving ground to decentralized networks, large platforms are offering more AI, CR and AR tools to content creators as they also look at going to subscription models, the move to entertainment platforms instead of social media, and much more. Many of the old rules are out the window, and what fundamentals are the same? What are we to do to promote ourselves and our work? What will it take for you to get your fifteen minutes of fame?