Episode 58: Business Strategy for Creatives

For most creatives and freelancers, "strategy" is throwing stuff at a wall to see what sticks. Are you trying to figure out why ads aren't working? Social media engagement sucks?
One big factor is not treating your creative process and output like the commercial enterprise it is. Most people confuse taking classes in ad tactics as a strategy. It's not. 
Find out what is it, and why it's important for you!